About Ashley Rodarte, M.S.
Ashley Rodarte is a sports optimization and mental performance coach who works with athletes to strengthen confidence, focus, emotional control, and identity so they can perform with clarity when it matters most.
Her work is shaped by firsthand experience as a competitive athlete and coach. Ashley competed at a high level in badminton, setting multiple Arizona state records and earning a collegiate scholarship, an opportunity awarded to only a small number of athletes in state history. She continued her athletic career at Arizona Christian University before transitioning into coaching and performance development.
As a coach, Ashley has led teams to both a state championship and a state runner-up finish, while also guiding student-athletes to recognition for outstanding academic performance. She values this balance deeply, believing that sustainable athletic success is built on both performance and personal development.
Ashley earned her Master’s degree in Sport Psychology from Arizona State University and is currently pursuing her Certified Mental Performance Consultant (CMPC) credential.
She works closely with athletes to develop practical mental skills that directly impact performance, including resilience under pressure, emotional regulation, focus, confidence, and self-trust.
Her coaching style is supportive, direct, and grounded in real-world application. Ashley primarily works through one-on-one sessions while also supporting teams and athletes across a variety of sports and competitive levels.
She has worked with athletes and programs at Arizona State University, the San Francisco Seagulls organization, Perry High School, Highland High School, and other competitive youth and collegiate environments.
Above all, her approach is athlete-centered and relationship-driven. She helps athletes build a strong internal foundation so confidence is not dependent on outcomes, and performance becomes more consistent, sustainable, and authentic.
Ready to Strengthen Your Mental Game?
If you’re an athlete looking to perform with confidence, clarity, and consistency, or a parent or coach wanting to better support an athlete, schedule a call.